Hello, I'm Mariano

I’m a UX Designer based in San Francisco. I specialize in making the complex simple.

I love teamwork, solving design problems, and turning ideas into products that have a positive impact on people's lives.

I've been helping businesses succeed since 2001.

  • Creative Leadership

    I have experience building and leading creative teams, cultivating collaborative environments, and inspiring diverse talents to spark innovation and leading-edge ideas.

  • Product Strategy

    Always keeping the final users in mind, I translate business objectives into original products that provide unique experiences and stand out in the market.

  • Business Orientation

    My approach to product design starts with understanding the business model and balancing it with users' needs in order to deliver valuable solutions that customers enjoy and will be happy to pay for.

I've done many other projects! This is just a small selection, please contact me if you'd like to see more.

About me

I’m a Senior User Experience Designer, born and raised in Argentina, but now living in San Francisco, CA. I hold a degree in Communication Design and a BS in Psychology.

I fell in love with my family’s TI-99/4A in the early 80s, and I’ve been having fun, struggling, and working with computers ever since. I’m very interested in finding ways to advance and improve technology to make our lives better.

I’m currently working at QuestionPro as head of the design team. Previous experiences include several consulting agencies, founding the first price comparison site in Latin America, and starting my own design firm, The UX Department.

Since 2008, I’m a member of the UXPA (User Experience Professionals’ Association), and I cofounded the local chapter for Argentina. I’ve always done my best to make the web a better place by practicing and spreading the word on usability, accessibility, standards, and user-centered design.

Besides being interested in design and technology, I have a particular fascination with music; my favorites include a varied combination of indie rock and popular music from the 30s, 40s, and 50s. I study music theory and have a one-man band.

When I’m not learning or working on design and music, I enjoy exploring San Francisco and its beautiful surroundings, visiting museums, reading, watching good movies, and just being in the great outdoors.

Main areas of expertise

  • Art Direction
  • Interaction Design
  • Information Architecture
  • User Experience Strategy
  • User Research
  • Usability Testing
  • Web and Mobile Production
  • Working with Developers
Years of Experience
Succesful Startups
Web Projects
Hours of Presenting and Training


Contact me

I'd love to hear from you!

Whether you have a question, want to hire me, bring me as a speaker, or just want to say hi, please don't hesitate to get in touch.

Or, send me a message through this magic form.

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